If you’re going to go through all the trouble or R&D and whatever else goes into designing a new car model, you may as well make some noise about it. And that is exactly what Nissan decided to do with a new vehicle they plan to unveil at the Rock the Ocean’s Tortuga Music Festival in Fort Lauderdale, Florida in April (from the 12th to 14th).
“Nissan is constantly looking for new ways to directly connect with customers. The Tortuga Music Festival gives us a stunning reveal spot for a new 2020 Nissan vehicle with thousands of music fans to help share the moment,” said Claudia Marquez, vice president, sales and vehicle operations, Nissan North America. “This important new production model is going to turn heads, both on the beach and on social media.”
The three-day live music festival is designed to entertain and shed a light on the health of the oceans across the globe. The Rock the Ocean Foundation will be a benefactor of a portion of proceeds generated by the festival.
“We’re so excited to partner with Nissan for this year’s Tortuga Music Festival,” said Brian O’Connell, president of Country Touring at Live Nation. “Their goal is to bring something unique to fans onsite and help provide an enjoyable experience for everyone, which is something we strive for.”
Concert guests can relax, connect to Wi-Fi, and store their belongings in lockers provided in the “Village” oasis created by the automaker. Use of the Village is free.
Source: The News Wheel